Circus-inspired packaging

1 Apr

I love creative and eye-catching packaging design.  So much so in fact, I am often the victim of advertising…or rather…of cool packaging.  If something looks fabulously amazing on the outside, it has to be amazing on the inside too!

No, I don’t actually think that.  But, nonetheless, I really do enjoy buying something simply for its appearance.  I guess I never learned the “It’s what’s inside that counts” or “Don’t judge a book by its cover” lessons  :)  Okay, not really…I value those morals as well…but when it comes to work, and design, and inspiration, and eye candy….all morals are out the window! 🙂

Here is some circus inspired packaging I spied for three flavors of gourmet popping kernels called Carny Corn.  The designer, Theresa Decker, decided to create a circus side show act theme including Buttery Bessie (world’s fattest woman), Firey Hot Frank (fire breather) and Sweet & Salty Pip and Pop (siamese twins).  She used vintage broadsides as typographical inspiration and manipulated black & white imagery for each label.  The bags are printed canvas and are held in a custom made wooden crate with transferred typography.

It’s so creative and so cool looking I would definitely be tempted to buy this popcorn…even though I rarely ever eat it.

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