I love creative and eye-catching packaging design. So much so in fact, I am often the victim of advertising…or rather…of cool packaging. If something looks fabulously amazing on the outside, it has to be amazing on the inside too!
No, I don’t actually think that. But, nonetheless, I really do enjoy buying something simply for its appearance. I guess I never learned the “It’s what’s inside that counts” or “Don’t judge a book by its cover” lessons :) Okay, not really…I value those morals as well…but when it comes to work, and design, and inspiration, and eye candy….all morals are out the window! 🙂
Here is some circus inspired packaging I spied for three flavors of gourmet popping kernels called Carny Corn. The designer, Theresa Decker, decided to create a circus side show act theme including Buttery Bessie (world’s fattest woman), Firey Hot Frank (fire breather) and Sweet & Salty Pip and Pop (siamese twins). She used vintage broadsides as typographical inspiration and manipulated black & white imagery for each label. The bags are printed canvas and are held in a custom made wooden crate with transferred typography.
It’s so creative and so cool looking I would definitely be tempted to buy this popcorn…even though I rarely ever eat it.