I love creative and eye-catching packaging design. So much so in fact, I am often the victim of advertising…or rather…of cool packaging. If something looks fabulously amazing on the outside, it has to be amazing on the inside too!
No, I don’t actually think that. But, nonetheless, I really do enjoy buying something simply for its appearance. I guess I never learned the “It’s what’s inside that counts” or “Don’t judge a book by its cover” lessons
Okay, not really…I value those morals as well…but when it comes to work, and design, and inspiration, and eye candy….all morals are out the window!
Here is some circus inspired packaging I spied for three flavors of gourmet popping kernels called Carny Corn. The designer, Theresa Decker, decided to create a circus side show act theme including Buttery Bessie (world’s fattest woman), Firey Hot Frank (fire breather) and Sweet & Salty Pip and Pop (siamese twins). She used vintage broadsides as typographical inspiration and manipulated black & white imagery for each label. The bags are printed canvas and are held in a custom made wooden crate with transferred typography.
It’s so creative and so cool looking I would definitely be tempted to buy this popcorn…even though I rarely ever eat it.






























